Seeking Consumer Insights. Together.

Collaborating with market research managers, consultants, and account planners since 1991

Discover

For over 20 years,

Karen Lynch has utilized her education, training, innate curiosity & natural approachability for:

  • In-depth interviewing
  • Group moderation
  • Strategic facilitation
  • Ethnography
Discuss
Karen Lynch is more than a vendor or supplier; she’s a trusted colleague, partner and friend to her clients. Her independence allows for objectivity; her professionalism and integrity allow for co-creation and collaboration.
Deliver
Karen Lynch is deadline-driven so she gets her clients the output they need, when and how they need it, without sacrificing quality: Topline summaries, presentations, full reports or typed easel notes.

KL&A listens and learns from clients & consumers
via discussion, moderation, facilitation and observation.
They work closely with colleagues to:

Qualitative studies conducted:

  • Advertising evaluation
  • Brainstorming/IDEATION
  • Brand usage understanding
  • CONCEPT/COPY test
  • Communication check
  • Customer satisfaction inquiry
  • Lifestyle/TRENDS exploratory
  • New product development
  • Package design assessment
  • New product/service naming
  • POSITIONING/repositioning
  • STRATEGIC planning
  • Team building

Qualitative market research is the gathering and analysis of in-depth information from relatively small numbers of individuals using open-ended questions (posed online or in-person) to aid strategic and marketing decision making.

KL&A uses qualitative market research methodologies to:

  • Uncover drivers of consumer perceptions, opinions & behavior

  • Explore higher end-benefits & deeper barriers-t0-use

  • Provide insight & direction for business decision makers