Someone writes on the Jergens US Skincare Facebook page, “Great lotion!” On Twitter, someone tweets “#Pepsi wins over #CocaCola any day.” Each day thousands of brands are mentioned via social media … and thousands of opportunities to dig deeper are missed.
So how does a brand understand what makes them great, what makes them “win” over the competition, why someone LIKES them? By getting up close and personal.
Just as our personal relationships can’t exist online only … in order to fully realize the potential of a friendship or a courtship … you have to meet. Face to face. And talk.
Qualitative market research helps brands get up close and personal with their consumers. It’s that simple.