Hello everybody. Welcome to my new blog, on my new website!

I’m Karen Lynch, qualitative market research specialist.

I’m glad you came by today. I hope you’ll visit often. I’ll be sharing information about market research, qualitative research in particular, including methodologies, tools and techniques. I’ll share interesting tips for marketers and advertisers (and people that work for them). I’ll also share bits and blurbs about myself, my company and my career.

While you’re here, you can share, too, via the comment section (comments are appreciated and only edited/deleted if they are completely inappropriate).

And all the while … let’s seek consumer insights. Together.

(How did you get here, by the way … if you don’t mind me asking? And what type of topics will keep you coming back?)