KL&A Qualitative Marketing Research Services

  • Moderating: focus groups (online and in person), bulletin board discussions, online communities (MROCs)
  • In-depth interviewing: online and in person
  • Ethnography: at home, at work, in store, online, mobile
  • Facilitating: strategic planning, project design and implementation, pre/post research creative debriefings, brainstorming/ideation sessions (for new product development/naming), teambuilding
  • Writing: Qualitative market research reports, trade articles, blog postings